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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:ali="http://www.niso.org/schemas/ali/1.0/" article-type="research-article" dtd-version="1.2" xml:lang="en"><front><journal-meta><journal-id journal-id-type="publisher-id">Sociology of Medicine</journal-id><journal-title-group><journal-title xml:lang="en">Sociology of Medicine</journal-title><trans-title-group xml:lang="ru"><trans-title>Социология медицины</trans-title></trans-title-group></journal-title-group><issn publication-format="print">1728-2810</issn><issn publication-format="electronic">2413-2942</issn><publisher><publisher-name xml:lang="en">Eco-Vector</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">44190</article-id><article-id pub-id-type="doi">10.18821/1728-2810-2019-18-1-24-27</article-id><article-categories><subj-group subj-group-type="toc-heading" xml:lang="en"><subject>Articles</subject></subj-group><subj-group subj-group-type="toc-heading" xml:lang="ru"><subject>Статьи</subject></subj-group><subj-group subj-group-type="article-type"><subject>Research Article</subject></subj-group></article-categories><title-group><article-title xml:lang="en">THE PROBLEMS OF ORGAN DONORSHIP AND TRANSPLANTATION IN RUSSIAN-LANGUAGE SOCIAL NETWORKS</article-title><trans-title-group xml:lang="ru"><trans-title>ПРОБЛЕМЫ ОРГАННОГО ДОНОРСТВА И ТРАНСПЛАНТАЦИИ В РУССКОЯЗЫЧНЫХ СОЦИАЛЬНЫХ СЕТЯХ</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Romanov</surname><given-names>S. V</given-names></name><name xml:lang="ru"><surname>Романов</surname><given-names>С. В</given-names></name></name-alternatives><xref ref-type="aff" rid="aff1"/></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="en"><surname>Abaeva</surname><given-names>O. P</given-names></name><name xml:lang="ru"><surname>Абаева</surname><given-names>Ольга Петровна</given-names></name></name-alternatives><bio xml:lang="en"><p>doctor of medical sciences, associate professor, professor of the Chair of Sociology of Medicine, Health Economics and Medical Insurance of Federal State Autonomous Educational Institution of Higher Education «The I.M. Sechenov First Moscow State Medical University» of Minzdrav of Russia</p></bio><bio xml:lang="ru"><p>д-р мед. наук, доцент, профессор кафедры социологии медицины, экономики здравоохранения и медицинского страхования ФГАОУ ВО «Первый Московский государственный медицинский университет имени И.М. Сеченова (Сеченовский Университет)»</p></bio><email>abaevaop@inbox.ru</email><xref ref-type="aff" rid="aff2"/></contrib></contrib-group><aff-alternatives id="aff1"><aff><institution xml:lang="en">The Federal Budget Health Care Institution The Privolzhskiy Okrug Medical Center. of the Federal Medical Biological Agency of Russia</institution></aff><aff><institution xml:lang="ru">ФБУЗ «Приволжский окружной медицинский центр» Федерального медико-биологического агентства России</institution></aff></aff-alternatives><aff-alternatives id="aff2"><aff><institution xml:lang="en">The Federal State Autonomous Educational Institution of Higher Education The I.M. Sechenov First Moscow State Medical University. of Minzdrav of Russia</institution></aff><aff><institution xml:lang="ru">ФГАОУ ВО «Первый Московский государственный медицинский университет имени И.М. Сеченова (Сеченовский Университет)»</institution></aff></aff-alternatives><pub-date date-type="pub" iso-8601-date="2019-06-15" publication-format="electronic"><day>15</day><month>06</month><year>2019</year></pub-date><volume>18</volume><issue>1</issue><issue-title xml:lang="en">VOL 18, NO1 (2019)</issue-title><issue-title xml:lang="ru">ТОМ 18, №1 (2019)</issue-title><fpage>24</fpage><lpage>27</lpage><history><date date-type="received" iso-8601-date="2020-09-14"><day>14</day><month>09</month><year>2020</year></date></history><permissions><copyright-statement xml:lang="en">Copyright ©; 2019, Eco-Vector</copyright-statement><copyright-statement xml:lang="ru">Copyright ©; 2019, ООО "Эко-Вектор"</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="en">Eco-Vector</copyright-holder><copyright-holder xml:lang="ru">ООО "Эко-Вектор"</copyright-holder><ali:free_to_read xmlns:ali="http://www.niso.org/schemas/ali/1.0/"/></permissions><self-uri xlink:href="https://rjsocmed.com/1728-2810/article/view/44190">https://rjsocmed.com/1728-2810/article/view/44190</self-uri><abstract xml:lang="en"><p>The article considers issue of attitude of population of Russia to programs of donorship and transplantation of human organs. The content analysis was applied to messages about transplants of human organs in Russian-language social networks for one month of 2019. The attitude of Russian-speaking net surfers to this problem turned out to be as disinterested and neutral one. Only 11.5% of all messages were emotionally negative due to issues of insecurity of postmortem donorship of organs. The emphasis is made on necessity of more active promotion of humanity of work of transplantologists.</p></abstract><trans-abstract xml:lang="ru"><p>Статья посвящена проблеме отношения населения России к программам органного донорства и трансплантации органов. Проведен контент-анализ сообщений русскоязычных авторов в крупнейших социальных сетях за один месяц 2019 г. по тематике, связанной с пересадкой органов человека. Согласно полученным результатам, отношение русскоязычных пользователей социальных сетей к изучаемой проблеме можно охарактеризовать как нейтральное с низким интересом. Лишь в 11,5% сообщений отмечен негативный эмоциональный фон, причиной чего являются преимущественно вопросы безопасности посмертного органного донорства. Авторы статьи обращают внимание на необходимость более активного продвижения специалистами информации о гуманности работы врачей-трансплантологов.</p></trans-abstract><kwd-group xml:lang="en"><kwd>transplantation</kwd><kwd>organ donorship</kwd><kwd>population attitude</kwd><kwd>social networks</kwd></kwd-group><kwd-group xml:lang="ru"><kwd>трансплантация органов</kwd><kwd>органное донорство</kwd><kwd>отношение населения</kwd><kwd>социальные сети</kwd></kwd-group></article-meta></front><body></body><back><ref-list><ref id="B1"><label>1.</label><mixed-citation>Rithalia A., McDaid C, Suekarran S., Myers L., Sowden A. Impact of presumed consent for organ donation on donation rates: a systematic review. British Medical Journal. 2009; 338: а3162. 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