The consideration of cardinal restructuring of public health in the Russian Federation from the position of sociology of medicine made it possible to get the profile of motivational field of social and professional activities of physicians and nurses during the period of adaptation to new full-scale realities. In addition to that the ranking of indicators having strong correlation with the components of social professional activity was implemented. The application of spatial statistic criterion defining the inclination of line of linear regression permitted to ascertain that the motivating capability of financial stimulant didn't justify hopes. The motivation of such professional activities as self-fulfillment, creative work, esteem of people around, prestige, access to new information (cognitive motivation), belonging to the organization and opportunity to participate in its reshaping process are considerably more important for medical personnel.